Restaurant ambience: the making a memorable experience
Your successful restaurant will depend on a number of factors, including your restaurant ambience. Profitability rests on the type of cuisine, quality of your food, controlling food costs, your staff, as well as marketing efforts.
When you are concentrating on the most important points to ensure your establishment is popular and well-received, restaurant ambience is one that is often overlooked, but needs to be addressed for success.
Your food is top notch and your staff is helpful and friendly, but your atmosphere also needs to be consistent with your branding and market positioning. Without the right atmosphere, the vibe and energy level of your establishment will be low or could even be considered mundane.
To stay ahead of the competition, you need to find ways to create an inviting and comfortable dining environment your guests will seek out again and again. The more the setting pleases your customers, the longer they will stay, and the more they will spend on food and drinks. As you maintain these high levels of satisfaction, your profits grow as your guests will want to come back and spend time in your restaurant.
The more the setting pleases your customers, the longer they will stay, and the more they will spend on food and drinks.
Here are three elements that drive the ambience of your restaurant
Design and Concept
Start with your concept and vision of what you want your establishment to represent. Once you have your vision, you can design and furnish your restaurant to reflect this. For example, if you want to build a clientele who enjoy a French bistro atmosphere, choose colors and furnishings that tell your customers they’ve come to right place. Have staff who speak French or English with French accents
Colour plays an important role in the design of your dining area. Choose colors that match your restaurant type, and some go a step further and match colors to the foods they serve. Blues, purples and greens are harder to coordinate but would work well, for example, in a waterfront restaurant. Another colour scheme that’s easier to coordinate is using neutrals such as beige, white, brown, and tan.
Warm colors promote positivity and stimulate people’s appetites, which is exactly what you want. The challenge is to correctly use a balance of warm and neutral colors, so you don’t overpower your food by having too many bold colors in the same areas. Mix warms and neutrals to help your guests feel calm.
Lighting is an important piece of creating inviting and desirable restaurant ambience. You can create the perfect atmosphere and mood using well-placed and warm lighting. You want enough illumination so that your patrons can maneuver easily around the dining room and can see their food. Fixtures in the ceiling and on the walls go a long way to creating an atmosphere to match your design and concept while being practical.
Keep in mind; your guests are paying for the experience that they have at their table. When you place lighting on the table that adds to that experience, your level of customer satisfaction will rise.
Table lighting is a crucial part of the restaurant’s design. Restaurant candle lamps come in a myriad of styles and colors, so it’s a matter of finding the right look that fits in with your interior design and restaurant concept, where it gives the whole environment a coordinated feel that ties in all the elements.
When you have a quality candle lamp on each table, you can use a design that throws a soft glow that’s upscale, romantic, and elegant. Or you can find a design that is modern and utilitarian that gives practical lighting to the table. The choices are many, and you’ll choose a design that matches the rest of your decor.
Another important element to reinforce your restaurant ambience is good menu design. Put some thought into the content. Place menu items in an easy to read organised and in a format which delivers an excellent brand experience. Analyse your menus and see if they tie in with the concept of your establishment.
Menus that are non-descriptive signal to patrons a lack of effort. If you have an upscale restaurant, use simple menus with streamlined designs. A family-friendly restaurant menu may be more colorful with bold fonts in simple language. It’s important all menus are clean at all times.
We’ve been able to touch on a few main elements such as concept, design, lighting and menus – all important points to consider when creating a good restaurant ambience. Other items to consider are overall cleanliness as well as choosing tableware, sounds and your staff. Incorporate these additional elements to match your design and concept, holding all to the highest standards to enhance your environment. It will allow you have a successful and reputable restaurant delivering a quality experience.